The derivation page's own frame, carried to the audit on purpose: the ranking below is built from the makers' published records cited on the page, and no garment by any ranked house is pictured. The photography gaps are printed in the honesty section below.
Checked and updated October 2026
The short answer: brands like Indochino are graded here on the made-to-measure buyer's three published facts: what the measurement system actually is, a tailor's hands, a video and a tape, or an algorithm; what construction the house stands behind as a standard, rather than offers as an option; and what happens when the first garment does not fit, in the maker's own terms, with the window counted in days. The anchor finishes sixth at home, because this page is the audit its number was owed. The 49 derived in the open on the Spier & MacKay page is confirmed against the maker's current record, and the exit has sharpened since it was written, not softened: no returns, no refunds under any circumstances, fourteen days to raise a fit concern at a showroom. Above it stand Spier & MacKay at 76 and Suitsupply at 75, both audited on their own pages in this series, then three houses derived fresh here, Oliver Wicks at 74, Black Lapel at 69 and Hockerty at 55. The skip is Sartoro at 43.
What people actually want from Indochino
Nobody searches for brands like Indochino because they need another suit seller. The want underneath the search is the house's founding sentence, restated as a shopping problem: a suit made to your measurements, in a showroom or from your sofa, at the price of a decent ready-to-wear suit, without a tailor's apprenticeship or a bespoke bill. The want is for that sentence with its fine print improved, or its construction stated, or its first fitting made survivable.
That want has two failure modes, and they are the rest of this ranking. The first is the measurement without the remedy: a garment built from your numbers by a system you cannot argue with, whose terms decide in advance what happens when the numbers were wrong. The second is the custom word without the tailoring: a configurator wearing the vocabulary of a fitting room, options where a craft should be. Three tests separate the field. Is the measuring a system you can inspect, hands, tape or algorithm, and does a human review it before the cloth is cut? Is the construction a standard the house publishes and stands behind, or a checkbox in the build? And when the first garment lands wrong, as first garments do, what do the maker's own published terms actually promise, an alteration, a remake, a return, and inside how many days? The anchor passes the first test better than its reputation admits, with the largest showroom network in the field, fails the second in its own help center's wording, and answers the third in the hardest words any house on this page publishes. The audit below is those three answers, priced row by row.
How the scores work
Every brand is graded out of 100: fabric and cloth out of 30, construction and craft out of 20, fit range and sizing honesty out of 20, value out of 15, longevity out of 15. Standing scores set elsewhere in this series are reproduced exactly and are never re-tried on a page that is not theirs. The anchor is the exception that proves the rule's purpose: its number was set as a skip's derivation on another house's page, argued from that season's record, and a number quoted this often is owed a full audit against the maker's own current published record, with the original derivation printed fairly and each row ruled on in the open.
The derivation, in full, before the audit rules on it. The Spier & MacKay page of this series derived the house at 49: fabric 15, construction 10, fit 10, value 7, longevity 7, each row argued from the published record with its deductions named. Fabric: fibre lines published, a captured suit at 97 percent wool and 3 percent spandex and 320 grams, the entry cloth naming no mill, Super 110 carried as a marketing count. Construction: the maker's product copy offering jackets in half-canvas or unstructured, an option in a configurator rather than a standard a house stands behind. Fit, the row the whole brand rests on: a stock pattern adjusted to submitted measurements, the independent buying guidance advising an alteration round and never a deadline, and made-to-measure orders final sale under the terms checked that season. Value: a ladder from $499 at the Studio tier to $999 at Luxury, canvas money charged for cloth and construction the page could not verify past the configurator's bullets. Longevity: founded in 2007 and genuinely scaled, with service life at these prices unproven. The Suitsupply page reproduced the number exactly as its skip and added one contrast, that the audited house's maker takes its custom orders back and this one's maker does not. The audit takes the rows in order.
Fabric: the derivation's 15 is confirmed, with one genuine improvement weighed on the record and printed. The maker's product pages now publish the fabric weight in GSM as a standard field, 275 midweight, 310 and 320 heavyweight on the garments captured for this page, alongside fibre lines that name the blend in full. That is more paperwork than the derivation had, and the audit credits it. It does not move the row, because the weight arrives the way the Super count does, as a number without a name behind it: no mill is named for the entry cloth, Super 100 and Super 110 remain the headline the weight sits under, and the named-mill paperwork that earns the high teens and twenties on this ladder, the codes and compositions the two houses above the anchor print, is still not this maker's habit. Fifteen was the record then; with better numbers and the same silence about whose cloth it is, fifteen is the record now.
Construction: 10, confirmed, and now in the maker's own current words. The house's help center, read for this page, lists the suit customizations, and among them, verbatim in substance, is Canvas Type, with two options: Half Canvas, canvassing in the upper half of the jacket and in the lapel, and Unconstructed, canvassing only in the shoulders. The product pages say the same thing in the same shape: all our suit jackets come either half canvassed or unstructured. The derivation charged that the construction is an option in the build rather than a standard the house stands behind; the maker's own customization list is that charge, formatted as a menu. Nothing here says the half canvas, chosen, is badly made. The row grades what the house publishes as its standard, and the house publishes a choice. Ten stands.
Fit: 10, confirmed, and the audit sharpens it in both directions, because the row is the brand and both halves of its record have grown clearer. For the higher mark: the measurement system is the most complete in online tailoring, two full routes to one saved profile, self-measurement at home behind step-by-step video guides, or a style guide's hands in the maker's own showrooms, sixty-plus locations including thirty-three inside Nordstrom on the maker's own count, and a measurement review before production that the maker's process article describes. For the lower mark, the terms the fitting ends in, in the maker's own published words: fit concerns are assisted at a showroom within fourteen days of receipt, tags attached, by a Final Look appointment; after that period, in the maker's words, claims cannot be accepted; refunds are not available under any circumstances; returns are not accepted. A remake is promised nowhere in the published process; where a garment cannot be altered, the resolution is the company's assessment, and the online buyer's documented route is one alteration round at a local tailor inside published reimbursement caps. Fourteen days is the shortest claim window in this field, against thirty days at Hockerty and Sartoro, sixty at Black Lapel and a credit that runs a full year at Oliver Wicks, and it is routed through a showroom visit. The derivation's 10 priced the pattern and the final sale; the audit finds the pattern unchanged, the sale now barred in stronger words, and the window published and short. The showroom network keeps the row at 10 rather than lower. Ten stands.
Value: the derivation's 7 is confirmed. The ladder is verified on the maker's own product pages at this check: $499 at the entry tier, $799 captured mid-ladder, $999 at the tier the maker labels Luxury, with standing promo codes of twenty percent printed on the product pages themselves, so the list is an opening bid as it was when the derivation priced it. What the ladder's top buys has not changed shape: at $999 the buyer is paying the money this ladder's audited houses charge for a published half-canvas standard in named-mill cloth, for a garment whose construction remains a menu choice and whose exit remains barred. The floor is the fairer argument and the audit makes it: $499 for a measured garment from the largest showroom network in the field is a real ticket, and it is priced in the row. Seven stands.
Longevity: 7, confirmed. Founded in 2007, and the scale the derivation credited is now the maker's own banner claim: over a million custom suits delivered to over sixty countries, the world's largest made-to-measure apparel brand by its own description. Scale was never the deduction. The deductions stand as derived: the service life of the garment at these prices is still the unproven half of the record, and a brand's longevity row grades the life of its garments and of the relationship behind them. On the second half the house publishes its own answer, and it is fourteen days: the maker's attention, in writing, ends a fortnight after delivery, after which the garment and its fit are entirely the buyer's. Houses that publish repair programmes, year-long credits and remake promises are making longevity claims in their terms; this house's terms make the opposite claim, politely and completely. Seven stands. Add the audit's rows: 15, 10, 10, 7, 7. The brand score is 49, audited. The re-audit commitments are printed with it: if the maker publishes a construction standard, half canvas as the default rather than an option, construction is revisited first, upward; if a remake promise is published or the claim window widens, fit is revisited; if mills are named at the entry tier, fabric is revisited.
The rest of the tailored bench is cited in prose, by total, numbers untouched. The soft summit rests: Boglioli at 90, audited as a total on its own page in this series; its garment-dyed suit is a rack garment in a beautiful cloth, not a measurement system, and this ladder grades systems. The benchmark rests: Brooks Brothers at 77, from the pages that set it; its own made-to-measure programme rides on the 1818 record, and the construction that programme sells is graded on this page in the two audited houses above the anchor. The shirt specialist rests: Charles Tyrwhitt at 65, derived on the Spier & MacKay page; its custom programme is shirting, honestly sold as such, and its suits were graded on the Suitsupply page. Garment scores are cited as evidence only, and the anchor has none to cite: no garment of its has been ranked in this magazine, because our suit ranking grades the off-the-rack two-piece and printed this house as its scope line, the made-to-measure record being a fitting rather than a page. This page is where that record gets graded instead.
One name is answered in prose because the search expects it, and left unranked for a stated reason. H&M is the attainable end of the tailored look, suits and blazers at a tenth of this ladder's floor, and its compositions are printed per garment, which is the paperwork the law requires and the house provides; what its record does not publish is a measurement system, a construction standard, or a custom programme of any kind, the three things this page grades. Its brand record in this magazine is maintained on its own page in this series; it is not restated, re-derived, or scored against here, and no garment of its ranges is ranked on this page.
The disclosure ledger
| House | The measurement system, as published | The exit, as published |
|---|---|---|
| Spier & MacKay | Fit 17, audited on its own page in this series: a tailored size library on the rack, with a custom programme above it; the anatomy of the garment published in the product names | The rack garment is returnable on the first piece, as its deriving page printed; the price of the system is the buyer's own tailor for the finishing |
| Suitsupply | Fit 16, audited on its own page: the widest fit library on this ladder and a Custom Made programme above it; a tailor in the store pins the garment before the second bill is agreed | Return policy published as extending to Custom Made orders, 30 days, unworn and unaltered; alterations priced from a published list |
| Oliver Wicks | Fit 15, derived on this page: self-measurement by video, garment measurements accepted measure by measure, and a named tailoring expert reviewing every profile before cutting | A $125 alterations credit valid 365 days; a free remake for first-time customers inside 30 days where a local tailor cannot fix the fit; free return shipping on remakes |
| Black Lapel | Fit 14, derived on this page: a survey-and-algorithm profile from height, weight and body shape, self-measurements addable for precision; a concierge reviews fit photographs | The Flawless Fit Promise as published: complimentary alterations on the first order, remakes when alterations are not enough, returns in rare cases when every other solution is exhausted |
| Hockerty | Fit 12, derived on this page: self-measurement behind guides and videos, an algorithm over a decade of sizing data, and a fit team reviewing the photographs on every claim | The Perfect Fit Guarantee as published: a claim inside 30 days of delivery, alterations covered through a partner tailor or by reimbursement, a remake where the garment cannot be altered |
| Indochino | Fit 10, audited on this page: self-measurement behind video guides, or a style guide's hands in sixty-plus showrooms; the saved profile applied to the house's stock pattern | Fourteen days to raise a fit concern, at a showroom, tags attached; after that period claims cannot be accepted; refunds not available under any circumstances; returns not accepted; no remake promised in the published process |
| Sartoro | Fit 9, derived on this page: no tape measure at any point; height, weight, age, trouser waist and shoe size fed to an algorithm that generates the measurement set from body-scan data | An alteration credit of $65 cash a suit; remakes at the maker's final determination, declinable where fit issues are caused by inaccurate self-measurements; remade garments never returnable; returns confined to the first order inside a thirteen-item exclusion list |
Seven brands like Indochino, ranked
Spier & MacKay
US prices at last check: half-canvas suits from $328 at the maker's store; the Oxford $55 to $70, as printed in our Oxford ranking.
The call: keeps its standing 76, audited in the open on its own page in this series, the page that derived the anchor in the first place: the published anatomy at $328, with a custom programme of its own above the rack.
Its rows (22, 15, 17, 13 and 9) are reproduced exactly. On a made-to-measure ladder its presence is the argument the anchor's audit keeps meeting: the house sells the rack garment and the custom order on the same published specification, half canvas printed in the product names, the mill and the cloth weight on the product page, so the buyer who moves from its rack to its custom programme never leaves the paperwork. Against the anchor it wins cloth, 22 to 15, construction, 15 to 10, and value outright, 13 to 7, the stated canvas at $171 less than the anchor's floor. What it cannot sell is the room: no showroom network, no style guide with a tape, and the finishing left to the buyer's own tailor. Twenty-seven points is the honest size of what that room is currently worth, given what its terms do inside it. Buy it when the specification is the want and the measurements are known. Its full record is on its own page in this series.
Suitsupply
US prices at last check: suits from $499 ready to wear; Custom Made in named Vitale Barberis Canonico tropical wool at $549 on the maker's own mill page; alterations priced separately from a published list.
The call: keeps its standing 75, audited in the open on its own page in this series: the anchor's founding wager executed with the paperwork published, and the only custom programme on this ladder whose maker takes the garment back.
Its rows (23, 16, 16, 10 and 10) are reproduced exactly, as its audit set them. The head to head with the anchor is this page's recurring contrast, so it is printed once, whole. The cloth: a mill named on every cloth with compositions and fabric codes, 23 to 15. The construction: a half-canvas standard published in the maker's literature with full canvas at the top, 16 to 10 against a checkbox. The fitting: a tailor in the store, basic alterations turned around inside thirty minutes on the maker's own terms, and a return policy the maker publishes as extending to Custom Made orders, thirty days, unworn and unaltered, against fourteen days, a showroom appointment, and no refunds under any circumstances. The anchor's counter-argument is real and is printed on its own card: the larger showroom network, the lower floor, the saved profile's convenience. It is worth one point of the twenty-six. Buy the Custom Made in the named cloth, in a store, with the alteration list read first. Its full record is on its own page in this series.
Oliver Wicks
US prices at last check: suits from $799 at the maker's store, the shown price carrying shipping and duties; the full-canvas upgrade sits above the half-canvas standard.
The call: derived in the open on this page at 74: the online tailor that publishes the two things this ladder grades, a construction standard and a remedy, more completely than any house here, the anchor included.
Its rows are new and argued from the maker's own published record. Fabric 23: cloth exclusively from named Italian and English mills, Vitale Barberis Canonico, E. Thomas, Drago, Ferla and Bottoli among the names the maker prints, natural fabrics as the house rule; the row ties the audited house above it and is docked only for the absence of a garment record in this magazine. Construction 17, the highest on this page: half-canvas construction published as the house's non-negotiable standard, pad-stitched lapels in the maker's own description, and a full-canvas upgrade offered above it, the ladder's only published route from the standard to the summit. Fit 15: self-measurement by video, with the record's distinguishing habit, garment measurements accepted measure by measure, body number here, favourite jacket's number there, and a personal tailoring expert reviewing the profile before the cloth is cut; no showroom is the deduction. Value 9: the floor is $799, the second-highest entry on the page, honestly printed with shipping and duties inside it, and the row prices the garment, not the guarantee. Longevity 10: European production, a decade-plus of operating record, and the remedy below printed as the longevity claim it is. The remedy, in the maker's own terms: a $125 alterations credit on every two-piece suit, valid a full 365 days; a free remake for first-time customers inside thirty days where a local tailor cannot fix the fit, with free return shipping; unproduced orders changeable or cancellable inside ninety days. Read against the anchor's fourteen days and barred door, this is what the made-to-measure promise looks like when a house publishes it as a standard instead of a hope. Buy it when the measuring can be done carefully at home and the standard matters more than the showroom.
Black Lapel
US prices at last check: the Standard line, half canvas, from $499; the Premium line, full canvas in Italian cloth, from $949.
The call: derived in the open on this page at 69: the New York online tailor of 2012, which publishes its construction by line and ends its fit promise, in rare cases, with the word returns.
Its rows are new and argued from the published record. Fabric 21: house cloth designed in Biella and milled to the house's specification from Australian wool, compositions printed and content independently lab-verified on the maker's account, with named Italian mill cloth at the Premium line; docked because the core cloth is a house fabric whose mill goes unnamed, the anchor's own habit in a better suit. Construction 15: the line structure is published, the Standard line half canvas, the Premium line full canvas in Italian cloth, which is a standard stated by line rather than a checkbox in a build; docked against the house above it, whose standard and upgrade are printed on its own pages in its own words. Fit 14: the profile now leads with a survey and an algorithm, height, weight, body shape and preferences, with self-measurements addable for precision, and a concierge who reviews fit photographs and answers like a tailor; the Flawless Fit Promise, as the maker publishes it, is complimentary alterations on the first order, remakes when alterations are not enough, and returns in rare cases when every other solution is exhausted, the only promise on this page that reaches the third remedy at all. Value 9: $499 at the Standard floor is the anchor's money for a published construction, and $949 at Premium is full-canvas money honestly labelled. Longevity 10: founded 2012, a hundred and twenty thousand customers on the maker's count, and a reorder record the independent reviews keep confirming. Buy the Standard line when the concierge model appeals and the first order's promise is the comfort you want.
Hockerty
US prices at last check: custom suits from under $300 at the maker's storefront, the premium cloths running to about $500.
The call: derived in the open on this page at 55: the cheapest real made-to-measure in the field, and the proof that a guarantee is not a luxury feature, since this house publishes one at under $300.
Its rows are new and argued from the published record. Fabric 14: a hundred and fifty-plus fabrics with compositions printed and samples sold, the mills largely unnamed at the core range, premium cloths at the top; the paperwork is honest and thin in equal measure. Construction 10: the same row as the anchor, for the same reason; its suit pages sell the garment on its options and its fit, and no canvas standard is published as a line standard on the record captured for this page. Fit 12: self-measurement behind guides and videos, an algorithm over a decade of sizing data, and the part the anchor's buyer should read twice, the Perfect Fit Guarantee, published in the maker's own help pages: open the claim inside thirty days of delivery with photographs, and the house covers the local alteration, a partner tailor billing it directly or the cost reimbursed under the accepted terms, and remakes the garment where it cannot be altered. The window is thirty days, the remedy is two-legged, and the price is under $300. Value 12, the best on this page after the specification rival: tight margins and no perpetual discounting, published as the house's pricing philosophy and visible in the ladder. Longevity 7: founded in 2008 as Tailor4Less, genuinely scaled and still standing, with the service life of garments at this price the unproven half, as it is for the anchor two rows of the verdict below. Buy it when the budget is the brief and the guarantee matters more than the cloth's name.
Indochino
US prices at last check: suits from $499 at the entry tier, $799 captured mid-ladder and $999 at the tier the maker labels Luxury, before the promo codes the maker's pages run most weeks.
The call: the anchor, audited in the open on this page at 49: the largest made-to-measure operation in the world by its own count, a million suits and sixty countries, whose published record still describes a configurator with showrooms, graded exactly where the derivation put it.
The audit's rows, argued in full in the method section above, are the house whole. Fabric 15: fibre lines and, now, fabric weights in GSM published on the product page, credited as the improvement it is, under a Super-count headline and without a mill at the entry tiers. Construction 10: canvas as a customization, half canvas or unconstructed, in the maker's own help center's current list; a choice, not a standard. Fit 10: the field's most complete measuring network, self-measurement behind videos or a style guide's hands in sixty-plus showrooms, ending in the field's shortest published leash, fourteen days, a showroom appointment, tags attached, claims barred after, refunds barred absolutely, returns refused, and no remake promised anywhere in the published process. Value 7: a $499 floor that is a real ticket for a measured garment, against a $999 tier charging published-standard money for a checkbox construction. Longevity 7: founded 2007 and scaled beyond argument, with the garment's service life at these prices unproven and the maker's published attention ending a fortnight after delivery. What the anchor sells best is the room: walk in, be measured by a person, have the profile saved. What it publishes worst is everything that happens after the room. Buy the first suit there if the room is what you need and the fourteen days are a deadline you can keep, and read the terms before the fitting, because after it they are the whole contract. Its derivation is on the Spier & MacKay page in this series; its audit is this one.
Sartoro
US prices at last check: custom suits from about $495, most orders between $495 and $850 by the maker's own FAQ. This card ships without a buy link, and the honesty section prints why.
The call: the skip, derived in the open on this page at 43: the anchor's prices charged for a size an algorithm invents from five numbers, a construction standard published nowhere, and a promise written to be declined.
Its rows are new and argued from the maker's own site, read for this page. Fabric 12: two hundred and twenty-five-plus fabrics offered in fibre families and Super counts, Italian wool among the descriptions, no mill named for any of them on the record captured. Construction 8, the lowest in the field: canvassing appears in the maker's marketing prose and nowhere as a stated line standard; the house's published construction claim is that the pattern is one of one, which is a fit claim wearing construction's clothes. Fit 9, the row the brand rests on and the strangest document in this ranking: the Digital Tailor takes height, weight, age, trouser waist and shoe size, no tape measure at any point, and generates twenty-five-plus measurements from body-scan data. The remedy for the number it generates is the Fit Promise, and the promise is a fortress of conditions: an alteration credit of $65 cash for a two-piece suit, or double in store credit; remakes at the maker's final determination, with coverage the maker may decline where fit issues are caused by inaccurate self-measurements, which is to say the algorithm's inputs are judged after its output disappoints; remade garments excluded from returns with no exceptions; returns confined to the first order, inside fifteen days, against a thirteen-item exclusion list that runs from wedding-party orders to monograms to international orders; defects reported after fifteen days not covered; and a remake on a later order, where the fit change was not declared before production, priced at no less than half the garment again. Value 8: from about $495, most orders to $850 by the maker's own FAQ, the anchor's money, for the field's thinnest paperwork. Longevity 6: the youngest house on the page, and a terms document this conditional is itself the longevity evidence; a promise rewritten this carefully has been exercised. The test that found this skip is printed because the reader is owed it: this page looked for the operation the brief describes, final sale and no remake at near-anchor prices, and found that every established house in the field now publishes the opposite in some form, credits, remakes, windows of thirty days to a year. The house that survives that test is not the one with no promise. It is the one whose promise is engineered to be survivable by the maker and unusable by the buyer. A ranking that grades published records prices the difference.
The pattern under the ranking
Read the ladder as one argument about the exit and it explains itself, the anchor included. A made-to-measure garment is the only purchase in menswear whose first fitting happens after the money is gone, so the terms are not the fine print of the product; they are half the product. The houses divide on whether that half is published as a promise or as a defence. At the top of the ladder the promises are specific enough to be priced: a credit with a dollar figure and a year to use it, a remake with a window, a custom programme whose orders come back. In the middle they are real and shorter. At the anchor they are a door that closes in fourteen days, described in the maker's own words as circumstances under which refunds are unavailable, all of them. And at the skip the promise is drafted like a contract dispute that has already happened, every clause answering an argument the maker has clearly had. The scores are that gradient, measured seven times: the measuring system first, the construction standard second, and the published exit deciding everything the first two leave tied.
The second pattern is what the anchor's audit says about this magazine, and it extends the confession the Suitsupply page printed. There, an early score had been quoted until two pages disagreed. Here the risk ran the other way: a skip's derivation, written once on a rival's page as a conviction, could have hardened into a sentence no later record was allowed to appeal. The correction is the same procedure in the other direction. The anchor got its own page, its current record was read live, the improvement in its paperwork was credited in print, the sharpening of its terms was quoted in its maker's words, and the number landed where the derivation had put it, now carrying the stronger status: not derived, audited. A ranking that audits its heroes and never its villains is a fan magazine. This one grades evidence, and the evidence was allowed to acquit. It did not, and the page prints why, row by row, so the next record can.
Indochino and its alternatives, at a glance
| Brand | Score | The piece to buy | Price |
|---|---|---|---|
| Spier & MacKay | 76 | The core half-canvas suit | From $328 |
| Suitsupply | 75 | Custom Made in the named cloth | $549 |
| Oliver Wicks | 74 | The half-canvas standard, full canvas above it | From $799 |
| Black Lapel | 69 | The Standard line suit | From $499 |
| Hockerty | 55 | The premium-cloth suit, guarantee read first | From under $300 |
| Indochino | 49 | The entry suit, terms read before the fitting | From $499 |
| Sartoro | 43 | None | $495 not spent |
The one to skip: Sartoro. The anchor's prices, from about $495, for the field's least inspectable product: a measurement set generated by an algorithm from height, weight, age, waist and shoe size; a construction standard published nowhere on the maker's own pages; a cloth library of two hundred fabrics without a named mill among them; and a Fit Promise whose own text reserves the maker's final determination, declines coverage for the inaccurate self-measurement its system invited, makes the remade garment unreturnable forever, and surrounds the first order's return with thirteen exclusions. Every other house on this page, the anchor emphatically included, publishes at least one hard fact a buyer can hold it to: a canvas, a mill, a window, a credit with a number. The skip publishes a process and a disclaimer in the same voice. Made to measure deserves a house that can be measured itself. Until this one publishes its construction and stands behind its algorithm's output, it is the most expensive way on this page to arrive at a number.
Which one to buy
Buy Spier & MacKay for the specification per dollar: the published anatomy at $328, custom programme above the rack.
Buy Suitsupply for the custom programme with an exit: the named cloth at $549, returnable in thirty days.
Buy Oliver Wicks for the published standard: half canvas as a rule, named mills, a year to use the credit.
Buy Black Lapel for the concierge: a stated construction by line and a promise that can end in a return.
Buy Hockerty for the budget with a guarantee: under $300 to start, alterations or a remake inside thirty days.
Buy Indochino for the room: the showroom, the style guide, the saved profile, with the fourteen days treated as the deadline they are.
Skip Sartoro on this page's test: the algorithm's risk, priced onto the person who fed it.
Questions, answered
What brand is most like Indochino?
Suitsupply, at 75 to the anchor's audited 49: the same founding idea, a tailored suit built around you at a ready-to-wear price, executed with the paperwork the anchor withholds, a half-canvas standard published in the maker's literature, mills named on the cloth, stores with tailors in them, and a Custom Made programme whose orders the maker accepts back within 30 days. Spier & MacKay, at 76, is the specification answer, the published anatomy at $328 on the rack with a custom programme above it. Buy the anchor itself when the showroom is the point and the fourteen-day window is a deadline you can keep.
Why does Indochino finish sixth on its own page?
Because the audit this page was commissioned to run confirmed the score the Spier & MacKay page derived, and the field around it has published more than the anchor has. The derivation put Indochino at 49: a stock pattern adjusted to submitted measurements, construction offered as an option in the build, and final-sale terms. Read live for this page, the maker's own current record says the same things in stronger words: the help center still lists canvas as a choice between half canvas and unconstructed, the how-it-works page bars refunds under any circumstances and accepts no returns, and fit concerns get fourteen days at a showroom before claims cannot be accepted. One thing genuinely improved, the fabric weights now printed in GSM on the product pages, and the audit credits it on the fabric row without moving it, because the weight arrives without a mill at the entry tiers and under a Super-count headline. The houses above it publish a construction standard, a wider remedy, or both.
Indochino or Suitsupply Custom Made: which should I buy?
On the published record it is not close, 75 to 49, and the gap is the exit. Suitsupply's Custom Made sells a named Vitale Barberis Canonico tropical wool at $549 on the maker's own mill page, under a half-canvas standard the maker's literature publishes, and the maker's return policy extends to Custom Made orders, returnable within 30 days unworn and unaltered. The anchor sells the larger showroom network and the lower floor, $499, and for it publishes no construction standard, a fourteen-day claim window routed through a showroom appointment, and terms that bar refunds under any circumstances. If a human being measuring you in a room is the experience you want, the anchor's showrooms are real and numerous. If the garment and its paperwork are the purchase, buy the programme that publishes its canvas and takes its custom work back.
Is Indochino worth it at $499?
At the audited value row of 7, only with the terms read as part of the price. The $499 buys the largest showroom network in online tailoring, a saved measurement profile, fibre lines and fabric weights published on the product page, and a suit built to your numbers. What it does not buy is a stated construction standard, the canvas is a choice in the build, half canvas or unconstructed, or any exit at all: the maker's own page says refunds are not available under any circumstances, returns are not accepted, and a fit concern older than fourteen days cannot be claimed. Priced as $499 for a first custom suit with an alteration round expected and the deadline kept, it is a defensible ticket. Priced as a finished, guaranteed garment, it is the configurator's oldest trick, and the houses two and three cards above publish the guarantees this one declines to.
Why is Sartoro the skip?
Because on its own published record it is the weakest house in the field, and the test that found it is printed on its card. This page looked for the operation the made-to-measure buyer fears: final sale, no remake, the measurement risk carried entirely by the customer. Every established house in the field now publishes some version of the opposite, credits, remakes, windows of thirty days to a year. Sartoro, at the anchor's own prices, from about $495, generates your size from five inputs, height, weight, age, trouser waist and shoe size, through an algorithm, publishes no construction standard and no mill for its cloth, and backs the result with the most conditional promise in the field: an alteration credit of $65 cash a suit, remakes at the maker's final determination, coverage the maker may decline where fit issues are caused by inaccurate self-measurements, remade garments that can never be returned, and returns confined to a first order inside a thirteen-item exclusion list. The risk the algorithm creates is priced onto the person who fed it. That is the skip.
How this ranking stays honest
Every score on this page has a home, and the anchor's had the wrong kind: a derivation on a rival's page, quoted since as a conviction. This page audits it against the maker's own current published record, read live for it: the how-it-works page and its terms, the help center's customization list, and the product pages with their new GSM weights and standing promo codes. The audit confirms the derivation on all five rows, credits the one genuine improvement it found, the published fabric weights, in the fabric argument without moving the row, quotes the sharpened terms in the maker's own words rather than the derivation's paraphrase, and upgrades the number's status from derived to audited at the same 49. Spier & MacKay's 76 and Suitsupply's 75 were audited on their own pages in this series and are reproduced exactly, rows included; Suitsupply's superseded 74 and 78 appear nowhere on this page. Oliver Wicks' 74, Black Lapel's 69, Hockerty's 55 and Sartoro's 43 are new on this page, derived in the open from the records argued on their cards, each labelled as derived wherever it appears, and each open to the same audit treatment when a garment from those houses is ranked here. The skip's selection test is printed on its card and in the verdict: the brief's feared shape, final sale with no remake at near-anchor prices, was tested against the field's current terms and describes no other operating house, and that finding is part of this page's record, not a footnote to it. Garment scores on this site are cited as evidence only and are never promoted into brand numbers; the anchor has no garment score to promote, which the method section states rather than repairs. H&M is engaged in prose as a comparison only: its brand record is maintained on its own page, is not restated or reopened here, and no garment of its ranges is scored on this page. Houses cited in prose, Boglioli, Brooks Brothers and Charles Tyrwhitt, keep the numbers their own pages set.
Doors follow the deep-link rule: the audited houses keep the doors their own pages print, Spier & MacKay's linked suit and Suitsupply's suits page, and the fresh houses and the anchor take the makers' own storefronts and category pages, each opened and read live for this page. The SKIP ships with no buy link, by the standing rule. Photography: every frame is from this magazine's credited bank, each extends the family's established assignment for its house where one exists, none shows a ranked house's garment, and the captions say so; the bank holds no frame of a fitting in progress, a tape on a shoulder or a style guide's hands at work, the photographs this page's subject actually consists of, and those frames are on the standing harvest list rather than faked. Prices and records were checked against the pages cited in October 2026; the full method is written out on the methodology page.